How would YOU like 35- 45 NEW prospects each week?
How do you feel each Monday morning?
Are you excited about what's going to happen over the next five days?
Or are you dreading another week of frustration?
If you came into your office one week from today and had 35-45 new
prospects on your voice-mail system, do you think it would help you?
Getting new prospects is getting harder every
year.
I should know....Here's my story!
Six years ago, after 22 years in the business, I gave up my book of business to follow a dream, to be a bond trader at a small hedge fund. Life was great, the money was good, life was good. Then the bottom dropped out. The main partner and money man died suddenly. With in 4 short weeks I went from a nice six figure income to "0".
Suddenly here I was, with no one wanting an "older" experienced bond guy, and with no book of business to fall back on. A recipe for disaster.
OK, I know what your thinking, "tough luck buddy, you'll get another job, I'm sure you have a ton of money anyway".
Well.... believe me I wish it was that simple. You see, I have to work. My expenses are comparable to my lost income! Get the point.
Here I was, INCOME-LESS, UNEMPLOYED and UNWANTED! I had to decide, "what do I do now"? Actually the choice was made for me. Since no one wanted me, I was stuck with myself. That meant rebuilding my book at age 55! For years I pitted those young brokers just starting out in the business. Now I was one of them, only I was not young! BRUTAL is the only words to describe the last 9 months.
I was lucky in the sense that I had a few bucks squirreled away so I was not too desperate.
I was also lucky in that I had kept my insurance license up to date for the last 6 years. But I now longer have my series 7 and other securities licenses.
So what did I do? I started prospecting for annuity business. Oh yeah, I could not cold call. Not only do I hate cold calling, but the "do not call" list loomed over me.
Since I was not going to cold call, I started investigating all the "prospecting systems" out there. You know the ones, they promise the "mother of all mother prospecting systems" or get in on "pre-launch", or the "mentor system", or the web site where the prospects will FLOOD in, or the 3 letter or 3 postcard system!
I even signed up with 4 FMO's just so I could see there "sales systems" ( All I ever got out of them is confusion over which insurance company was with what FMO.)
Here a quick summary of the steps I initially took.
First I ordered one system by one of the (self proclaimed) big guns in financial marketing. Got the system in the mail a week later and in the first 5 minutes was confused as hell. It was a mess. No direction, no fulfillment pieces and the client material was a nightmare... a law suit waiting to happen!!!
Seriously, I could not imaging anyone with any conscience using this material, so I sent it back that day!
Next, I was about to make a trip 2000 miles away to attend a seminar for a prospecting system that was offered free by an FMO (field marketing organization). The system sounded great and all I had to do was fly in for a few day training (I had to pay for the travel). Problem was they would not tell me anything about the system until I got there, so I would be flying across the country blindly based on how great they told me it was! What am I stupid? I actually considered it! That was until I ACCIDENTALLY found out what it was all about, then I dropped the idea like a hot coal. It was a bait and switch operation that they swore was not! Yikes, that was a close call!
I had to do something so I settled on a 3 post card system. You know the drill, send your list a different postcard every week for weeks and the phone will ring off the hook. So I bought a list and send it too 5000 names, that will only cost you $1300+ per week. So I did it, send these lame postcards out and keep meticulous records of my replies. Here are the results:
First week: 3 replies (requests for the free report)
Second week: no replies
Third week: 4 replies
Here's an exact quote from my diary during that period:
8/24 "Through today I have only received 3 replies.... loads of of undeliverables... almost 20%... this from the biggest list company in the county. Very disappointing."
So far, failure is the only word for this mess.
The one thing I quickly learned about these "Marketing Guru's" is that they are all full of shit! (excuse my French please). The only ones making money are them!
You see they don't really think about the fact that you will be spending 10 or 15 times the amount you pay them for their system to implement that system. Why should they care, it's not their money. The only thing they think about is making you think that they are giving you something for your money.. In their mind THAT SOMETHING does not have to really work. (What the hell I trying to say?) Simply put, most of these guys think it's more important to overwhelm you with junk, that way you can't easily figure out that their system doesn't work!
Most of what they give you in these systems is OLD material. Some of the fulfillment products (reports, brochures, etc) are years old and quote old out of date data! Material that could never pass a compliance test. I was embarrassed by some of the material they sent it was so crappy.
Can you imagine sending someone a report that quotes Are you tired of 1 or 2 percent CD's? That's the kind of junk most of these guys provide.
Back to my story. Next I called one these "guru's" on the phone and had a conversation. I told him about the dismal non-existent returns I was getting with his system. I asked him what to do and he told me what he would do is get in his car and go to the neighborhood I mailed to and start knocking on doors handing out the report! A..........not happening!!!!! Shades of "Tin Men" or "Glen Gary Glen Ross". (Click here to hear my favorite line from the GGGR movie)
Next I tried putting one of the postcards as newspaper ad..............no luck, just one lousy call! A good ad whether on a postcard or as a newspaper ad should draw well regardless.
Was it time to slit my wrists?
I considered seminars, but the cost was prohibitive. I already blew a pile of dough. Everyone I know who is doing them is thanking about stopping. Why, because the plate lickers have taken over the seminars. Yes, you can still do it successfully, but it needs to be done right. AND, quite frankly not everyone is cut out to be a pubic speaker.
So here I was back at square one. Lot's of money spent, lots of time spent, and no return to speak of!
Then one morning I had an epiphany! You know an awakening of sorts. (I had a gypsy tell me I was psychic once, this must have been the moment she was talking about)
I created an ad (...did you hear that, I created it ) that was the OPPOSITE of what was working for some local "bucket shops". That's right, my thought was why not "expose" the BS of the bucket shops. People who would be interested in what the bucket shops were selling would certainly be interested in what it was all about. After all, all I want is someone interested in investing NOW to talk to. (that's right, I want them to call me)
So I created an advertisement to go in the newspaper, 2 columns by two inches. Placed this ad in the front section of my local paper and ran it once! On that Monday I got 47 calls! That's right, 47, and for the entire week I got a total of 74 calls, from just one insertion of this ad! Over the next few weeks I put the ad in the paper once each week, total calls from the first month: over 200. (click here to see my call log) All of these people called to get my SPECIAL REPORT that exposed the SECRET.
Let me regress a minute, back in 80's (yes grandpa) we used to run an ad on the Bernard Meltzer radio show in NY. At the end of the ad, Bernard would tell his audience to "call my friends at..." As soon as he said that phone would literally ring off the hook. That's how I built my first book. I haven't seen an advertising program that makes the phone ring like that since then..... that is until now!
Yikes!!! Could you handle that many calls?
I found that I could not, so I switched to just 2 weeks per month. Just so I could keep up with the volume. I quickly built my list of viable clients to well over a thousand and will keep there by deleting the ones I will never sell and replacing them with new people.
CAN YOUR CURRENT MARKETING SYSTEM DO THAT? Do you even have a marketing system?
Next I created all the follow up material, including several other mailers and reports that may be of interest to the same people. All the marketing material is geared to getting the phone to ring!
Finally I created the "Mother of all Seminars" (you've heard that title before) Well the seminar system that I created doesn't cost me $5000 to run, it costs me less than $100 and I get a customers out of every seminar!
All of these parts together have my marketing working like a fine watch, just ticking right along!
Now I'm not going to brag to you how much money I make or about Mr. Jones who called with a billion dollars.... because that would just be meaningless BS. All that matters is how many people call you! THEN ITS UP TO YOU TO MAKE THE SALE. Some people will take a 1000 people and make a million bucks a year, others will take them and only make 50 grand! That's life and no one can change that unless they perfect their selling skills! (I will reveal that the first call I received ended in a discussion of what to do with a half million dollar rollover)
Marketing programs will not improve your selling skills!!! They are SUPPOSED to get you real prospects. The selling is up to you!
So here's the punch line: You to can have the same problem as I do, what to do with too many prospects! A problem that I never thought I would have.
Here's how. I put together a program called "The Prospecting Broker". A program that you can see works!
"The Prospecting Broker" is a unique marketing program. High yield in dollars spent vs. prospects gotten. In other words, your cost per prospect is very low making this a high yield marketing program. For example, you may run a seminar and get 40 buying units in. The cost of the meal alone may be $1200 to $1500 along with the cost of mailing or advertising to the prospects, maybe as much as another $3000... or cost per buying unit of $100+ each. My buying units cost me a simple ad of $340 or about $9 each. Mine takes a lot less work to weed out the bad ones, seminars take a lot of time and of course you get all those plate lickers! (who ever came up with that term?) Best of all, in one week the phone is ringing!
Take a minute, right now. On a blank piece of paper write down the choices you
have made regarding your business over the last 3 years?
Right now you have a choice, a choice to add 25 or more prospects to your business
each week. You also have a choice NOT to add them.
What is your choice? How do you want to prospect???
The program, "The Prospecting Broker", is a complete turnkey system that tells you what to do step by step. No thought what so ever, in fact, if you have a sales assistant you can easily assign them the task and as long as they have half a brain it will proceed like clockwork.
Here's how "The Prospecting Broker" works:
""The Prospecting Broker" is an annual membership program
As long as you belong you will be licensed to use ALL our marketing materials. No follow-up calls or emails asking for more money to get the next best program. One price gets all, new and old!!!
New marketing materials is being created on regular basis, as a member you are entitled to use them. None of this BS where two days after you sign up we ask you to buy the next greatest new program we created.
Currently, the key to "The Prospecting Broker" is our big gun newspaper marketing program that will bring in 25-50 new prospects per week. This simple to use prospecting program can be run by you, your assistant, or an appointment setter. It's up to you.
"The Prospecting Broker" member pages of our website will have all the
steps you need to follow listed on them, simple easy to follow formulas.
Our members only site is loaded with good quality marketing material. Ads,
postcards, mailers, fulfillment reports, seminars, powerpoint presentations and even
a TV commercial you can use in your cable area!
But we are not going to rest on our laurels. We will be expanding our systems.
In addition, you have available our Monday Morning Blog. This online sales meeting is there if you want to start your week off right. Comments from other members will be posted and you can see how others are doing and what their concerns are.
Also available is "The Prospecting Broker" Seminar, a unique seminar format that is guaranteed to make you money. Simple, cost effective (rarely over $100) and a great way to get GOOD clients. You'll have access to this concept along with suggestions for new seminar topics.
"The Prospecting Broker" is also community. A community of NON-COMPETING brokers and agents sharing ideas. Ideas that "The Prospecting Broker" will test and if they merit, refine, for use by the whole community.
All this and a whole lot more over the year your membership will last.
Here are 3 ways where "The Prospecting Broker" differs from other marketing programs:
- First, you don't have to buy anything else from us during your membership period. You are entitled to ALL of our NEW marketing material produced during your 1 year membership.
- Secondly, our Guarantee is simple. If you place The Prospecting Broker "BIG GUN" newspaper ad (and follow our formula) and you do not get at least 25 calls the first week from your first ad, then we will give yout three months of FREE membership! (see full terms here). We'll put our money where our mouth is! Am I crazy for offering this guarantee? NO. I'm offering this because I know you won't use it. This program works!
- Thirdly, you'll be a member of a community of professionals sharing ideas without worrying about competing with each other.
I've been in the industry for 27 years, I was a sales manager, salesman, VP of Sales at several major firms. (all VP of Sales means is that you sold a lot of product). Since I went our on my own, the one thing I missed is the constant flow of GOOD ideas that I could see were working. That's what I want to make "The Prospecting Broker" , a place you can find great ideas that actually work. Not just a place to find meaningless content like all the other marketers out there.
Join me in building "The Prospecting Broker" into a great prospecting community!
Joining "The Prospecting Broker" Community: There is a one time set up fee of $37.00 and a re-occuring fee of just $27 per month and entitles you to ANY marketing material we create during the year.... NO UP SELLING. The only up selling we will do is convince you to renew at the end of the year!
Now this creates a big problem for me. Selling "101" says that I should include bonuses to convince you to sign up! Here's the problem, since we give you EVERYTHING as part of your membership, we don't have any BONUS materials. The typical bonus material offered by my competitors is usually the really, really old out of date JUNK that never worked anyway. We don't have any of that. So I can not offer you a phony Bonus.
So here's my REAL BONUS to you: it's MY PROMISE not to give you un-tested garbage that doesn't work, I'll test it out first with my money! This way you're not temped to waste your money trying junky ideas. How's that for a REAL bonus?
As far as our Guarantee*: If you decide you don't like us, you can quit The Prospecting Broker any time you want. Please be aware that do the nature of our advertising methods, if you end your membership then you agree not use our materials again, you must agree to this in advance to join! (you'll see why in a minute). PLUS, you'll get our 3 month FREE advertising performance guarantee*outlined above. (For Terms of Guarantee, Click Here!)
Here's the big question you must have if you have: If this works why are you selling it and not using it yourself?
Well the answer is I am using it. IN FACT, if you live or work in Sarasota County Florida (my main residence) or in Morris County New Jersey (my summer residence) you can't be a member. Sorry, these are areas I work in and I ain't giving them up! The rest of the country I can't work in, so why not offer this to you! It's that simple.
Here is the only wrinkle in the system, exclusivity.. I don't want agents to worry about competing with each other and since the initial key to our system is our big gun newspaper ad, only one membership per county is available. When you sign up we will ask what newspaper you want to advertise in. Only one member per newspaper. Your newspaper should have at least 25,000 subscribers. In major metropolitan areas where there are more than one "major" newspaper the membership will have multiple members. Other areas where a newspaper may cover more than one county, more than one membership may be sold here also. This is why if you cancel or do not renew your membership you can no longer use our materials. Your area will be re- sold and it will be easy to see if your are still using the materials, all of which are copyrighted and only licensed to you.
Now are you ready to JOIN?
So here's the deal!
Membership is limited, we are currently accepting reservations. You can sign
up, reserve your spot. If someone else claims your territory first, you may be out
of luck!
I know you want to join today and get started.
Our members only site is up and running. It's loaded with good quality marketing
material. Ads, postcards, mailers, fulfillment reports, and even a TV
commercial you can use in your cable area!
With our big gun newspaper ad and the fulfillment report in your hand you'll start seeing new prospects in no time!
So to lock in a territory, you need to fill in the reservation form and then join by paying for your subscription through PayPal. Remember, you can cancel at any time after the first month. JOIN NOW-Click here!
The membership fee for one year and is just $27 per month. ($37 for your first month and that includes setting up your account.)
I realize that the reason you read this far in this letter is because you really want help, you really need more prospects, and we really appreciate that you have taken your time. That's why we do not want to delay your ability to roll this advertising program out! I'd also like to be arrogant enough to think you might actually want to talk to the author (gag :). JOIN NOW-Click here!
So take advantage of this great offer. Secure your territory and join "The Prospecting Broker" Community today!
Best Regards and good selling,
RICK
JOIN
NOW-Click here!
PS: DON'T forget that great bonus mentioned above!
PPS: Don't join because of a bonus, join because it WORKS!!!
PPPS: Don't forget my unbelievable performance guarantee!
PPPS: JOIN NOW-Click Here!